Need a content partner who understands
B2B healthcare audiences and marketing?

Hi, I'm Laura MacPherson. I partner with B2B healthcare marketing teams that need to attract and convert providers, employers, and pharma audiences.

Get the support you need to create content that generates interest, engagement, and inquiries.

I’ve been in your shoes as an in-house marketer. I know what it’s like to have big OKRs with a small in-house team — and just how important it is to find a partner you can depend on to help you hit your numbers.

You need a collaborator who can help you create content that will engage your audience and show them how your solution or service is best positioned to meet their needs.

I’ve worked with a variety of B2B healthcare companies, from workplace wellness services to EHRs to CRO platforms. I understand the needs of healthcare providers, employers, and pharma audiences — and I know my way around industry regulations.

As someone who lives with a chronic illness and relies on health tech and my healthcare team to manage it, I also understand the real-world impact these services have.

Want to chat about working together?

Services

Thought Leadership

Attract ideal clients with your unique point of view on the industry or the pain points you solve.

Lead Generation

Get content assets like white papers, guides, landing page copy, and social media posts to drive demand.

Sales Content

My background in sales training equipped me with techniques to craft high-converting sales content.

Happy Clients

  • “We worked with Laura on B2B healthcare thought leadership content. I was impressed with the content she created for us. She met deadlines, sourced data, and the copy required very little editing. Hire Laura for your next content project! You won’t be disappointed!”

    Kristy Esch

    Marathon Health

  • “We worked with Laura to build awareness of our solutions for healthcare professionals in the US market. She was passionate about reinforcing our positioning as a leading digital health technology company, thoughtful in her approach, and delivered high-quality work under a tight schedule. I look forward to collaborating with her again in the future!”

    Megan Cincotta

    Withings Health Solutions

  • “We knew that we desperately needed a strategic marketing mind. Laura has an incredible talent for connecting the dots between your product/service and a remarkable content strategy. Beyond that, the way she listens, her attention to detail, and her positivity have made her a complete joy to be around. Adamantly recommend Laura!”

    Derek Kinzer

    Lone Fir

  • “It’s been an amazing six months of growth for us in terms of leads. Our success has been a combination of strategic content and making sure we hit the right people at the right point in the funnel. You thought of everything in terms of what we needed from the content and helped guide us with your experience.”

    Harry Rose

    Bonterra

  • “It’s refreshing to be working with someone with your talent. I really liked the points you hit on in the guide and how you tied everything back into our product.”

    Jackson Dame

    Therapy Brands

Want to chat about working together? Get in touch!